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Personal Brand in the AI Era: From Character to Strategy

1 Rondo Daszyńskiego St., 23rd floor

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29/07/2026

16:30 UTC

Online/Offline

English

About the event

Join our meetup to discover how to build a personal brand that is both authentic and strategically positioned in the age of AI. During the session, you will learn how AI tools can help you better understand your strengths, clarify your professional identity, and create a personal brand that reflects who you truly are rather than simply following industry trends.

The event will be interesting for:

IT specialists, software engineers, architects, team leads, managers, consultants, marketers, content creators, entrepreneurs, and professionals who want to strengthen their personal brand and professional visibility.

Topics and speakers

16:30 UTC

Personal Brand in the AI Era: From Character to Strategy

Aksana Kniazeva

Positioning Strategist | Trout & Partners

About the speaker

Aksana Kniazeva is a Brand & Positioning Strategist, Identity Architect, Fractional CMO, and educator with more than 15 years of experience at the intersection of strategy, marketing, education, and personal identity. She spent a decade building and leading the School of Marketing at IPM Business School and teaching strategic marketing within Executive MBA programs in partnership with Kozminski University. As a CIM-accredited tutor and consultant, she has worked with organizations including Wargaming, MELSOFT, SYNEVO, and UNDP. Today, she advises companies and professionals on brand positioning through Trout & Partners and develops KNYAZEVABRIDGE, an ecosystem supporting leaders and experts in international growth and personal positioning.

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